You Need a Fighter on Your Side

The legal advertising marketplace is a crowded one, which means a law firm needs a memorable message that will stand out from its competitors’ commercials.   This was the challenge presented to us by the Law Center for Social Security Rights.  To enhance the firm’s reputation as one that fights for its clients’ rights, we captured footage of a boxer and combined it with a dramatic voice-over, “ear-catching” sound effects and music, and motion graphics that reinforce the script’s message.  This is one of a series of eight commercials we produced in conjunction with this project.